content marketing strategy & Management

A comprehensive content marketing plan helps you connect with your audience through creative and consistent messaging that's everywhere your audience is. Whether you're launching a new brand or refreshing your current content marketing approach, I take the time to know your brand and audience then create a strategy and content calendar that ensures you're hitting all the marks. My comprehensive content plan includes strategy, management, and content creation for all types of digital and print collateral. 

Driving organic traffic is crucial to success yet that doesn't happen without a consistent effort backed by a solid strategy. My SEO formula not only drives organic traffic it also speaks to your audience about what matters to them so they are nurtured down the funnel and become advocates of your brand. 

In just two quarters of strategy and content execution, I increased organic website traffic by more than 513% and won five keywords from top competitors for a telecommunications company. 

Following age-old storytelling principles I tell your brand's story to connect you with your audience. From blog content and videos to product and service pages, I tell your story and nurture your relationships with your audience. 

Using Storytelling principles helps your target audience see you product or service as the solution they need. I increased a financial advisor's website conversions 3.7 times using storytelling principles. 

Email communication is still one of the best ways to keep in contact with your customers and convert your prospects. My email campaigns have increased CTR and conversions across many industries. 

The ROI for emails is $36 for every $1 spent and is an essential part of every business today. I created an email campaign that drove the highest open and click-thru rates for one enterprise campaign increasing their open rates by 33%. 

Social media is the perfect way to stay on top of mind for your audience. Integrating a social media strategy that's on brand and aligned with topics and goals ensures you won't lose to your competition and your audience will remember your company and brand. 

My comprehensive content and social media strategies drive traffic to your website and top-converting pages and maintain a consistent presence across the sites your customers visit the most. 

The right lead generation strategy and execution makes the difference between success and. failure. Without a consistent stream of qualified leads your business will never grow. I create lead gen campaigns that consistently deliver qualified leads who want your product or service. 

As part of a lead gen campaign for a SaaS company, I created a Keyword Research Playbook for MarketingDive. This playbook garnered more than 1,000 leads in the first 24 hours. This was 1,271% increase for all lead gen campaign results. 

Video is an essential part of a marketing plan that too many businesses think they can skip. Today, viewers want to consume content in a variety of formats with video being one of the most popular. I create winning audio and video content for ads, websites, products, and more. 

As part of a comprehensive content strategy plan for a tech company, I created twelve videos over ten months so each best-selling product had an accompanying video and supporting blog series, promoted via social media. The results? An increase in enterprise-level contacts.