In the Flow Writing & Content Marketing
In the Flow Writing & Content Marketing
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content writing services

Is your marketing team wearing too many hats? Do you lack the resources to meet all of your writing needs?

Support your team, crush your goals, and WOW clients and leadership with consistent, targeted content that inspires and helps convert your best leads.

My Work

"Barb consistently provides educational content that delivers clear and concise information to our readers. The amount of insight she packs into her writing makes it clear to see she is a subject matter expert."


Holly Gleason, Futures Recovery Healthcare

Blogs

Content & SEO Optimization

Content & SEO Optimization

Blogs help you educate, inspire, and motivate. Whether you need a long-form blog or a short and sweet one, I've got you covered. My blogs nurture your audience to convert and become loyal, long-term customers. 

Content & SEO Optimization

Content & SEO Optimization

Content & SEO Optimization

Want to land in the top spot on Google and Bing? My proven SEO content writing formula wins top results and SERP domination time and time again.  If you want to be noticed, you must do SEO--and do it right.

Website Content

Content & SEO Optimization

Website Content

Every minute about 175 websites are created. If you don't have SEO-optimized, high-quality content, no one will ever find your website and you'll miss valuable leads. I create website copy that drives organic traffic, engages leads and converts them. 

PPC

Downloadable, Lead-driving Content

Website Content

Paid ads are a mainstay of digital marketing today. They drive leads--but the competition is fierce and you only have a few words to grab their attention and get them to click! I create paid ad copy that attracts and converts. 

Social Media

Downloadable, Lead-driving Content

Downloadable, Lead-driving Content

If you business doesn't maintain a consistent presence on the social media sites where your target audience lives, you'll miss opportunities to attract and nurture leads and customers. Social media lets you connect regularly and showcase the individuality of your brand. 

Downloadable, Lead-driving Content

Downloadable, Lead-driving Content

Downloadable, Lead-driving Content

Lead driving content like eBooks, infographics,  playbooks, flipbooks, white papers, etc., require readers to provide their contact information to access. I create the playbooks and checklists your audience can't do without so you get more leads than ever before. 

E-Mail Marketing & Newsletters

E-Mail Marketing & Newsletters

E-Mail Marketing & Newsletters

 
Emails are still one of the best ways to nurture and convert leads to customers. My targeted, concise, and action-driving email and newsletter content ensures high open and click-through-rates driving more engagement and sales.

Video & Audio Scripts

E-Mail Marketing & Newsletters

E-Mail Marketing & Newsletters

Readers today expect a variety of content options. Video and audio content and ads are at the top of that list. My video and audio  scripts deliver clear, concise messages that motivate your audience to act. 

Landing Pages

E-Mail Marketing & Newsletters

Feature Articles

You've got a great ad but if it doesn't go to a landing page specifically created to convert that target audience, the ad is pointless. My landing pages inspire readers to engage with your brand and take action. 

Feature Articles

Feature Articles

Feature Articles

Feature articles in your industry's most popular publications position your business executives as thought leaders and nurture trust. My feature articles have been in Forbes, Entrepreneur, SearchEngineLand, and more. 

Press Releases

Feature Articles

Press Releases

Press releases are an essential part of a content marketing strategy. Announcing mergers, new company leaders, product releases and more keeps you audience interested and builds brand awareness. 

Ghostwriting

Feature Articles

Press Releases

Need a hand with authoring some content? Whether it's a blog or an eBook or a cookbook or feature article, I create on brand, high-quality content you'll be proud to have your name on. 

Data to design: a proprietary process

Image of a variety of people sitting and listening to a lecture on SEO maybe

Your Audience

Your Audience

Your Audience

Every audience is a bit different from the next. What you say and how you say it matters--a lot!  I take the time to understand your buyer personas and speak to them about what matters in a way that resonates with them. While it sounds basic, not all writers take the time to do this. I do.

Image of a book labeled Brand Identity which is important in content writing.

Your Brand

Your Audience

Your Audience

Your brand is everything. From the tone of voice and style to your primary fonts and colors, I create content that is always on-brand and follows your style guide precisely. If you don't have a style guide, I work with you to create one to ensure your brand identity. 

Image of a city's skyline.

Your Industry

Your Audience

Your Industry

 It's vital to have a deep understanding of your industry's landscape. From current trends and top competitors to the best-performing industry keywords and most frequented marketing channels, I dive deep to create the content you need to outmaneuver the competition. 

Discover the Power of Words

Words have the power to inspire, motivate, and connect. I am passionate about harnessing that power to help businesses and individuals achieve their goals.  

Let's collaborate!

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